What Is a CFA (Carrying and Forwarding Agent)? A Guide for Frozen Food Brands
What a carrying and forwarding agent does, how it differs from a distributor, and why frozen brands need a cold chain CFA.
Cold chain fulfilment · Quick commerce
The cold chain fulfilment partner for quick commerce brands
FroGo runs temperature-controlled warehousing, inventory and dispatch for ice cream and frozen food brands, so your products stay frozen and in stock on every platform, in every city.
What we do
We become part of your supply chain
Three services, one partner. Use them together or pick what your brand needs in each city.
Quick Commerce Fulfilment
Frozen inventory kept ready, accurate and in stock for Blinkit, Zepto, Swiggy Instamart and other 10-minute delivery platforms.
Learn moreCFA & Distribution Partner
A carrying and forwarding agent for frozen brands: inventory, dispatches, documentation and channel execution in one place.
Learn moreCold Chain Warehousing
Temperature-controlled storage and handling for frozen goods, run on strict SOPs and tracked batch by batch.
Learn moreHow it works
From onboarding to reconciliation
- 1
Onboarding
We understand your products, demand patterns and platform requirements, then catalogue your SKUs and assess storage needs.
- 2
Setup
Warehouse space is allocated, inventory is planned, processes are defined and control systems are configured for your brand.
- 3
Go live
Fulfilment starts against agreed service levels, with demand integration, WMS configuration and dispatch planning in place.
- 4
Post-delivery operations
We handle returns, collect proof of delivery from platforms and reconcile accounts through SOP-based processes.
Why FroGo
The execution backbone behind fast-growing consumer brands
Quick commerce platforms reward brands that are always available. We make availability our job, with cold chain processes and our own warehouse management system, FroGo WMS, tracking every tray, batch and dispatch.
About FroGo-
Built for quick commerce
Our operations are designed around the speed, accuracy and availability that 10-minute delivery platforms expect.
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Cold chain expertise
Temperature control is our core capability, not an add-on. Every process is designed so frozen products stay frozen.
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Execution discipline
SOPs, scan-based picking and daily reconciliation make our operations predictable, day after day.
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Scalable infrastructure
Add SKUs, platforms and cities as you grow, without building your own warehouses or teams.
Our presence
Cold chain warehousing and fulfilment across India
What industry leaders say
Trusted by people building the category
“FroGo is building a strong distribution network with focus on enhanced customer experience.”
“Initiatives such as FroGo will catalyse this change and help build the category.”
“It is encouraging to see a startup attempting to solve for a large gap.”
From the blog
Insights on cold chain and quick commerce
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Top Trends in Hyperlocal Fulfilment for D2C and Food Brands
In recent years, hyperlocal fulfilment has emerged as a game-changer for direct-to-consumer (D2C) and food brands. This approach focuses on meeting customer needs by delivering products from local…
Frequently asked questions
What does FroGo do?
FroGo is a technology-enabled cold chain fulfilment partner for frozen food and ice cream brands. We run temperature-controlled warehousing, inventory management and quick commerce fulfilment so brands can scale without building their own operations.
Which cities does FroGo serve?
FroGo serves brands in Delhi NCR, Gurugram, Bengaluru, Chennai, Kolkata, Pune and Hyderabad. Contact us if you are planning to launch in another city.
Who is FroGo for?
Ice cream, frozen dessert, frozen snack and ready-to-cook brands that sell on quick commerce platforms, e-commerce marketplaces or through distributors and need a reliable cold chain partner.
Can FroGo act as our CFA?
Yes. FroGo can act as your carrying and forwarding agent, handling frozen storage, dispatches, documentation and channel execution in each city.
How do we get started?
Send us your product range, current channels and target cities through the contact form. Our team will get back to you to understand your requirements and propose a setup.
Ready to scale your frozen brand on quick commerce?
Tell us about your products and target cities. Our team will get back to you with a setup that fits.