What a CFA does for a frozen brand
Your CFA is your representative on the ground. It receives stock from your factory, stores it under the right conditions, processes orders from your channels, raises the paperwork that goes with each dispatch, and keeps an accurate record of what is in hand. When the CFA is reliable, your sales team can sell without worrying about whether stock will arrive.
FroGo CFA services
- Stock receipt from your plant or mother warehouse, with GRN against your invoice
- Frozen storage with FIFO / FEFO rotation and expiry alerts
- Order processing across quick commerce, e-commerce, modern trade and distributors
- Dispatch documentation including invoices and e-way bills as per your process
- Reefer transport to customers within the city and region
- Returns, damages and claims handling with photo evidence
- Daily stock statements and periodic reconciliation with your finance team
One partner across channels
Many brands run separate partners for quick commerce, e-commerce and offline trade, which splits inventory and makes stock harder to see. FroGo can serve all of these channels from the same stock, so you see one inventory position per city and avoid stocking out in one channel while another sits on excess.
How we get you live
- 1
Onboarding
We understand your products, demand patterns and platform requirements, then catalogue your SKUs and assess storage needs.
- 2
Setup
Warehouse space is allocated, inventory is planned, processes are defined and control systems are configured for your brand.
- 3
Go live
Fulfilment starts against agreed service levels, with demand integration, WMS configuration and dispatch planning in place.
- 4
Post-delivery operations
We handle returns, collect proof of delivery from platforms and reconcile accounts through SOP-based processes.