Service

Quick commerce fulfilment for frozen food and ice cream brands

Quick commerce has changed how India buys ice cream and frozen food. A shopper orders, and a dark store a few kilometres away has ten minutes to deliver. For the brand, that promise only holds if stock reaches the right dark store, at the right temperature, before it runs out. FroGo runs that part for you: frozen warehousing, platform-ready inventory, and disciplined dispatch to quick commerce dark stores.

Why frozen categories are hard on quick commerce

Most quick commerce operations are designed for ambient goods. Frozen products add a constraint at every step: they must stay frozen from your factory to the warehouse, through picking and loading, and into the platform's freezer. A few minutes at the wrong temperature can mean a melted, refrozen tub that the customer returns and the platform debits you for.

Platforms also judge brands on availability and fill rate. When a purchase order arrives, they expect the quantity in full, labelled correctly, and on time for the slot. Missed or short POs lead to lost visibility, and lost visibility leads to lost sales.

What FroGo handles for you

  • Inbound receiving and quality checks of your frozen stock
  • Temperature-controlled storage with batch and expiry tracking
  • Purchase order processing for each quick commerce platform
  • Picking, packing and labelling to platform specifications
  • Reefer dispatch to platform warehouses and dark stores on scheduled slots
  • Proof of delivery collection, returns handling and reconciliation
  • Stock and fill-rate reporting so you can plan production and promotions

Built on our own warehouse management system

Every unit is tracked in FroGo WMS, the warehouse management system our team built for frozen operations. Scan-based picking reduces wrong-SKU dispatches, tray-wise stock tracking shows exactly where each batch sits, and inward planning means trucks are unloaded into the freezer quickly instead of waiting on the dock.

How we get you live

  1. 1

    Onboarding

    We understand your products, demand patterns and platform requirements, then catalogue your SKUs and assess storage needs.

  2. 2

    Setup

    Warehouse space is allocated, inventory is planned, processes are defined and control systems are configured for your brand.

  3. 3

    Go live

    Fulfilment starts against agreed service levels, with demand integration, WMS configuration and dispatch planning in place.

  4. 4

    Post-delivery operations

    We handle returns, collect proof of delivery from platforms and reconcile accounts through SOP-based processes.

Quick Commerce Fulfilment: FAQs

Which quick commerce platforms do you fulfil for?

We fulfil purchase orders for the major quick commerce platforms in India, including Blinkit, Zepto and Swiggy Instamart, and can add other platforms your brand sells on.

Do I need my own warehouse to sell on quick commerce?

No. FroGo provides the temperature-controlled warehousing, staff and dispatch, so you can go live on quick commerce in a city without building or leasing a cold store.

How do you keep ice cream frozen during dispatch?

Stock is stored frozen, picked in a controlled environment and moved in refrigerated vehicles, with loading planned around delivery slots so products spend as little time as possible out of the freezer.

How quickly can a new brand go live?

It depends on your catalogue, volumes and platform onboarding. We start with an assessment of your products and demand, then set up storage, processes and WMS configuration before go-live. Talk to us for a timeline for your brand.

Ready to scale your frozen brand on quick commerce?

Tell us about your products and target cities. Our team will get back to you with a setup that fits.

Talk to us